Posts tagged brand identity

Catching up on some back reading with Logo Design Love, since I missed a bit while my laptop was down.  Wanted to share this article with you, as I find the identity to be very well done and a enforcement on my attempts to simplify my own designs.

And so it is decided, The Greater London Authority has confirmed that Saffron Brand Consultants has won the Brand for London tender to create a visual identity for the capital.

Saffron principal Ian Stephens says that the London marque’s launch will not come ‘much later’ than the GLA’s original deadline of next month.

Hot on the heels of the announcement, New York-based brand developer Prescott Perez-Fox published his own pitch.

Perez-Fox said, “One of the main criticisms for the whole [tendering] effort was the fact that only a handful of design firms were allowed to bid in the first place. You could almost name them before the competition started. City officials determined a minimum standard of size, billings, compliance, insurance, health & safety, and other criteria which immediately ruled out so many of the very talented 3-person agencies in the UK. (For example, how many design firms have a policy of community outreach for LGBT people, or have calculated their carbon footprint accurately?)

London Logos

How can you not love it?

Check out the article on both Perez-Fox and Logo Design Love

via Perez-Fox on the London identity | Logo Design Love.