Posts tagged identity
WOW!!!
Apr 15th
I was browsing Creattica’s business card section, after going through all 51 pages and filling up a folder full of pictures to look at and show my friends later I visited the logo section and was quickly floored at least 3 times on the just the first page. Had to come share these with everyone so check it out. More >
Techmode Identity ???
Mar 1st
I’ve been quietly working on a logo and overall identity for Techmode and I’ve chosen a final theme if not actual logo check, chickity, check check it out, this is not the final concept for sure but it is most likely what I polish and build on for the end product.

- Future Techmode Logo?
While I’m not a typophile persay, as any designer I do have my favorite type and with that in mind I used Playbill, a font I’m very fond of invented in the 1930s. I made some adjustments and will be making more as I continue to work on it. Off the top of my head I can see a problem in the O being so isolated because of the serif on the M and D.
On top of that we have the Techmode Robot, who is as yet unnamed, thanks to some brain storming and thought mapping I came across this concept and plan to stick with it. Thanks to the serif of the T, I can keep just the robot head making it very simple but still giving him something of a body and not just a floating robot head. What has really been killing me though is wheter to give him a personally of any sort, and if so how to go about that without being very cliche. Thoughts and suggestions are always welcome in the form of comments or hit me on twitter
Perez-Fox on the London identity | Logo Design Love
Feb 16th
Catching up on some back reading with Logo Design Love, since I missed a bit while my laptop was down. Wanted to share this article with you, as I find the identity to be very well done and a enforcement on my attempts to simplify my own designs.
And so it is decided, The Greater London Authority has confirmed that Saffron Brand Consultants has won the Brand for London tender to create a visual identity for the capital.
Saffron principal Ian Stephens says that the London marque’s launch will not come ‘much later’ than the GLA’s original deadline of next month.
Hot on the heels of the announcement, New York-based brand developer Prescott Perez-Fox published his own pitch.
Perez-Fox said, “One of the main criticisms for the whole [tendering] effort was the fact that only a handful of design firms were allowed to bid in the first place. You could almost name them before the competition started. City officials determined a minimum standard of size, billings, compliance, insurance, health & safety, and other criteria which immediately ruled out so many of the very talented 3-person agencies in the UK. (For example, how many design firms have a policy of community outreach for LGBT people, or have calculated their carbon footprint accurately?)

London Logos

How can you not love it?
Check out the article on both Perez-Fox and Logo Design Love


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